Edina is hell-bent on winning a PR award to the point that she hires Will Self to write her acceptance speech and jockeys with arch-rival Claudia Bing for the best position in proximity to the stage. It's all for naught; despite Edina bribing the judges Claudia wins, and Edina and Patsy head home in anger. Saffron and Gerard, one of her professors, are navigating an intense but reticent flirtation in the kitchen. Edina has bigger fish to fry, though: she wants to come up with a campaign that will out-do Claudia's. Saffron finds out that Gerard is married with children. Edina hears about this and, in a rare defense of her daughter's honor, punches him in the face. At a PR meeting, Edina's speech is accidentally trashed, so she launches into a diatribe that proves to be quite successful. Edina and Patsy visit the dump to find the speech, but wind up on a trash barge headed for Ostend.